UTV Case Study

The Brief

UTV required an online player capable of managing a great deal of third party responsibilities. UTV's player needed to be distinguishable from the herd with a strong and unique visual identity.


The Process

Lounge Logic began work on a very specialised Brightcove plugin, mainly custom code but utilising our VAST and tracking Libraries.

The business rules around advertising can be very specific for each client. Lounge Logic advertising modules have to be very flexible to cope with wide and varying sets of requirements.

The planning phase included consultation with a number of third parties, the final implementation had to satisfy several sets of specifications.

The design of the player had to merge seamlessly with the design of the site. Integration testing started early and included a good few test cycles.


A continuous multi-platform acceptance testing was employed throughout the process. Each update tested for regression.

We provided UTV with visibility throughout the test process with a shared test harness working on production content.

It has been a real pleasure to work with Lounge Logic and their contribution, enthusiasm and flexibility throughout the project have been key to our successful launch. The ad plugin was absolutely core to the whole project and what the team delivered works really well and looks great

—Morgane Campioni

Latest News

Lounge Logic Announce LOKU - Our OTT App framework for ROKU


ROKU is sometimes overlooked as a platform by OTT content providers. However with its increasing popularity and market share, the platform is now impossible to ignore.

In response to this Lounge Logic have been building high performace Brightscript versions for many of our most popular and useful libraries, along with a very lightweight routing framework. The result is LOKU. Following the same highly tailored philosphy as with our YouView and HTML5 apps LOKU will allow us to now bring our bespoke approach to Roku apps.
We can offer our clients exactly the app they want at very competitive rates.