UTV Case Study
UTV required an online player capable of managing a great deal of third party responsibilities. UTV's player needed to be distinguishable from the herd with a strong and unique visual identity.
Lounge Logic began work on a very specialised Brightcove plugin, mainly custom code but utilising our VAST and tracking Libraries.
The business rules around advertising can be very specific for each client. Lounge Logic advertising modules have to be very flexible to cope with wide and varying sets of requirements.
The planning phase included consultation with a number of third parties, the final implementation had to satisfy several sets of specifications.
The design of the player had to merge seamlessly with the design of the site. Integration testing started early and included a good few test cycles.
A continuous multi-platform acceptance testing was employed throughout the process. Each update tested for regression.
We provided UTV with visibility throughout the test process with a shared test harness working on production content.
It has been a real pleasure to work with Lounge Logic and their contribution, enthusiasm and flexibility throughout the project have been key to our successful launch. The ad plugin was absolutely core to the whole project and what the team delivered works really well and looks great
Extending our Roku offering to Scene Graph.